Rich Communication Suite - the next level of social media

The GSMA this morning made several announcements around Rich Communication Services (RCS) – including the creation of a consumer-facing brand, joyn . Rich...

The GSMA this morning made several announcements around Rich Communication Services (RCS) – including the creation of a consumer-facing brand, joyn.

RCS client JoynRich Communication Suite is a standard which enables services such as enhanced messaging and voice, video calling and content sharing directly from the phone’s contact book, regardless of the network or device used. 

The GSMA has been working jointly with several operators to develop a common platform for these services. Among the major operators in Europe, several is planning to launch this summer. The Spanish operators Orange, Vodafone and Telefónica are due to launch services this summer. TeliaSonera plans are to launch in one or more countries during the summer.

In the latest specification it was also announced to be providing support for “both existing and all-IP LTE networks” in areas such as IP-based voice and video calling; geo-location services and cloud storage.

Rich Communication Services (RCS) has gathered significant pace in America, Asia and Europe.  TeliaSonera is among the operators and carriers from the around the globe supporting the RCS standard which also include  AT&T, Bell Mobility, Bharti Airtel, Deutsche Telekom, KPN, KT, LGU+, Orange, Orascom Telecom,  Rogers Communications, SFR, SK Telecom, Telecom Italia, Telefónica, Telus, Verizon and Vodafone.