Connecting brands with fans: TeliaSonera ventures into Soundtrack Your Brand
Following a round of funding, TeliaSonera has invested in Soundtrack Your Brand, re-seller of Spotify’s business-to-business music subscription streaming service.
TeliaSonera and Soundtrack Your Brand launched a partnership already in January 2015 when TeliaSonera started to offer Spotify Business™ to small business and enterprise customers in Sweden. After a Series B round of funding, TeliaSonera is taking the next step to strengthen the partnership in the business through an investment in Soundtrack Your Brand.
"We’re set on creating a New Generation Telco. As such, we’re constantly seeking new opportunities in and close to our core business that our customers love. Soundtrack Your Brand is on a great and exciting journey and a perfect strategic match for us as investor and partner", says Henriette Wendt, Head of Corporate Development, TeliaSonera
"I’m delighted to strengthen our strategic partnership with TeliaSonera, one of the most exciting telcos out there. This will allow us to scale up our business with new value-adding solutions, and support our expansion into new geographic markets", said Andreas Liffgarden, Founder and Chairman of Soundtrack Your Brand.
About Soundtrack Your Brand
Soundtrack Your Brand is a re-seller of Spotify’s business-to-business music streaming service, which enables both enterprise and smaller business customers to access the power of music to build their brands. Through the Spotify Business™ offering, Soundtrack Your Brand provides a complete music solution for business customers, scalable from large, multi-site enterprises to smaller, single-site businesses. Combining content planning, marketing, online and data management tools, a simple payment model, and supported by the massive Spotify catalogue of over 30 million tracks, Soundtrack Your Brand’s solution is the worry-free way to connect brands with fans to build business. www.soundtrackyourbrand.com
About the Series B funding
The Series B funding raised $10.9 million and was led by TeliaSonera, with participation from Play Networks, Creandum, Northzone, Wellington Partners, and Spotify.