Becoming Telia boosted the brands in Norway and Estonia
For the first time, Telia tops buzz and ad recall for both mobile and broadband in Estonia. Awareness, consideration, preference – almost all brand KPIs improved significantly for Telia in Norway.
Earlier this year, Telia Company´s Estonian and Norwegian operations became Telia and re-launched with new consumer offerings and a new visual design. This has already had a remarkably positive brand impact, as demonstrated by the Telia Company brand tracking in Q2.
"It´s very rewarding to see the excellent results for Norway and Estonia, showing that our unified Telia brand, with great offerings and a new design, is working. The raise on all brand drivers for Norway, including emotional, is a very encouraging indication that we are getting stronger and moving in the right direction on our journey to become loved by customers," says Anne Gro Gulla, Vice President & Head of Brands.