Telia's new organisation opens up possibilities for structural changes

Telia is introducing a new organisation on April 1, 2001. Five new business and a combined sales and customer service unit for the business areas will provide a better platform for Telia to participate in the restructuring of the telecommunications industry. The new structure will also strengthen Telia's business orientation and facilitate the Group's internationalisation.
"With the new combined sales unit, we will also intensify our sales to private customers and enterprises," commented Marianne Nivert, Telia's President and CEO.
The new business areas are Telia Mobile, Telia International Carrier, Telia Networks, Telia Internet Services and Telia Equity. The combined sales and customer service unit for private customers and enterprises will be called Telia Sweden. Telia Research will also be moved out of the Enterprises business area and report directly to the CEO.
The following people were appointed to head Telia's new business areas and Telia Sweden as of April 1:
Telia Mobile - Kenneth Karlberg, who currently holds the same position.
Telia International Carrier - Lars Rydin, currently President of International Carrier AB.
Telia Networks - Jan Johansson, previously business area manager at the Vattenfall energy group.
Telia Internet Services - Indra Åsander, currently Marketing Manager at Skanova.
Telia Equity - Eva Lindqvist, currently manager of a project to broaden the ownership of units in the present Enterprises business area.
Telia Sweden - Anders Gylder, currently head of the Business Solutions business area.
Each business area is responsible within its product area for the Group's results in all markets, both in Sweden and internationally, and will thereby be given greater independence to conduct their operations. The business areas are co-ordinating all sales and customer service activities for all customers in Sweden under a single management. In markets where the business areas see synergistic benefits to co-operating, a common sales and customer unit will be formed, based on the same model used in Sweden. The sales organisation is being strengthened to make it easier for customers to find their way to the right Telia unit. Corporate staffs and business area staffs are also being reviewed.
"The new organisation facilitates potential structural deals and partnerships, since it will be easier to follow the logic of each business area," says Marianne Nivert, President and CEO of Telia. "International initiatives will also be simpler to implement."
The heads of the new business areas will comprise Telia's Group Management together with the new Executive Committee that has been appointed. The following people are members of the Executive Committee: Marianne Nivert, President and CEO, Bo Jacobsson, CFO, Lars Härenstam with special responsibility for corporate development and Jan Rudberg with special responsibility for new business development. Group Management also includes Michael Kongstad, head of Corporate Communications and Emanuela Pedrocco, marketing manager, Competence Market.
The companies and units that belong to each business area are shown in the attachment to this release. The new organisation will be implemented on April 1. Comparable figures are expected to be distributed on April 10.
Telia´s Press Office, +46 8 713 58 30
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