The snowball that survived

The snowball that survived

TeliaSonera's Norwegian subsidiary, Netcom, left with a prize when the
"Oscars" for the advertising industry took place on Thursday evening at
Rockefeller in Oslo. The Business Prize cup went to Netcom because they
had "...succeeded to an incredibly high degree in gaining market shares,
increasing sales, and establishing a profile with a simple and easily
understood message."

In 1992, the Norwegian paper, Kapital, published by Hegnar Media, said
that Netcom's chances of survival were slightly more than a snowball in
hell - but not much. Today, Trygve Hegnar backtracked, saying, "that's
how wrong you can be."

The Business Prize is given to a company that "has a clear market
strategy, and whose advertising has undeniably contributed to its
commercial development and financial results."

"This is great for us. It shows that our thinking is correct, and that
it has garnered attention far beyond Netcom's four walls," says Sondre
Aarrestad, Marketing Director of Netcom.

For further information journalists can contact:
TeliaSonera´s Press Service, +46-(0)8-713 58 30



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