TeliaSonera Denmark launches new prepaid product

Today TeliaSonera Denmark is substantially reducing the prices of its prepaid product, Telia Cash, in order to match relevant market needs.
TeliaSonera Denmark is launching a new version of its prepaid product, Telia Cash, with a very attractive minute price and SMS price compared to the market prices of similar products. The subscription price remains at DKK 0, while the minute price has been reduced from DKK 2.25 to DKK 0.70 and the SMS price from DKK 0.50 to DKK 0.20. The new prices apply round the clock, 7 days a week.
The low prices offered by Telia Cash are available to customers who top up their talk time via the Internet or - easier still - via SMS.
"As the market challenger, we must keep a close eye on supply and demand at all times - and come up with the right products at the right time," says Telia Mobile Director in Denmark, Jesper Brøckner. "This year we have en-joyed tremendous success with our youth segment product, Telia Xpress, offering SMS at DKK 0, and now we are introducing a prepaid product that meets the requirements and needs of other potential customers."
The low minute price of DKK 0.70 applies to all calls made from TeliaSonera Denmarks own mobile network to own or other operators' customers. Cus-tomers who take advantage of this low price do not have access to national roaming. However, another version of Telia Cash is available to customers where talk time is topped up with a scratch card and here national roaming is included. For this version, the SMS price remains at DKK 0.20 and the minute price at DKK 2.25.
To mark the launch of the new Telia Cash product, from today and for the rest of the year customers in Denmark can purchase a Telia Cash start pack for only DKK 129 which includes talk time worth DKK 300.
"We are very pleased to be able to introduce Telia Cash at such keenly competitive prices and we anticipate that our special introductory offer will result in significantly increased awareness among consumers, whom we know are very price-conscious. Therefore, we have incorporated an addi-tional bonus into the product, whereby talk time to the value of DKK 20 will automatically be credited to all customers who talk for DKK 150 or more within 30 days," adds Mr Brøckner.
Jesper Brøckner, Telia Mobile Director, TeliaSonera Denmark, tel.: +45 28 27 27 27
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