TeliaSonera Sweden reduces its MMS rates

TeliaSonera Sweden reduces its MMS rates

On 10 March, TeliaSonera Sweden reduces the prices of its Multimedia
Messaging Service (MMS) by close to 25%, from SEK 3.80 to SEK 2.90 per
message. The new price applies not only to MMS messages sent to other
Telia subscriptions, but also to other operators. In 2003, TeliaSonera
Sweden's customers sent over 2.3 million MMS messages.

The new price applies to all Telia's private and business customers in
Sweden, and to all mobile subscriptions, including prepaid
subscriptions. On 20 February, Telia introduced free MMS messaging
during the weekends. The campaign runs until 2 may 2004, and until then
Telia's customers will be sending MMS messages free of charge on
Fridays, Saturdays and Sundays.

"MMS makes it possible to capture the meaningful events of our lives and
share them instantly with friends via mobile phones," says Indra
Åsander, Head of the Consumer Segment, TeliaSonera Sweden. "The
possibility to combine light, images and text opens up new ways of
expression that cannot be included in SMS messages. MMS messaging is
gaining in popularity, and I believe that our reduced prices together
with free messaging during the weekends will further enhance this
trend."

In 2003, Telia's customers sent over 2.3 million MMS messages. 60% of
these, i.e. 1.4 million messages, were sent by private customers.
Interest in sending messages with images increases rapidly. This has
been noticed in the 74 Telia stores where the demand for camera phones
has been great. In December 2003 and January 2004, three of the five
most sold mobile phones included MMS messaging options and two were
camera phones.

Additional information for journalists is provided by:
Hans G. Larsson, Press Manager, Consumer Segment, TeliaSonera Sweden,
tel. +46-8-713 58 30
Håkan Ström, Press Manager, Consumer Segment, TeliaSonera Sweden,
tel. +46-8-713 58 30

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