Sony Ericsson's new mobile phone tops Telia's sales list

Sony Ericsson's new mobile phone tops Telia's sales list

Sony Ericsson's new T630 was the top-selling mobile telephone at Telia
stores in Sweden during March. There is a continuing strong demand for
preconfigured camera phones. Telia has the largest retail store chain in
Sweden for telecom products, with 74 sales outlets from Kiruna in the
far north to Malmö in the south.

Three out of the five best-selling mobile handsets at Telia stores in
March were preconfigured with Telia Go. With Telia Go preconfigured on
the phone, subscribers can immediately use different Internet services,
such as reading the news, checking the weather, the yellow pages, mobile
positioning and other services.

The top ten sales list consists of camera phones and simpler handsets.
The intermediate range, comprising mobile phones that are a little more
expensive, but without a built-in camera, are no longer among the top
ten models. On the whole, sales of mobile handsets in Telia stores have
increased 10 percent since February.

"More and more people are choosing a mobile phone with built-in camera.
Telia Go's popularity is also holding its own. Buyers want solutions
that let them start using different mobile services in a quick and easy
way," says Hans Carlsson, marketing manager for Telia's retail stores in
Sweden.

Top ten list of mobile phones in March 2004

March February Model Other
1 4 Sony Ericsson T630 Telia Go + camera
2 NEW Siemens A52 Refill
3 2 Nokia 3310 Refill
4 1 Samsung SGH-E700 Telia Go + camera
5 5 Sony Ericsson Z600 Telia Go + camera
6 3 Sony Ericsson T230 Refill + camera
7 9 Nokia 5100 Refill
8 8 Nokia 3510i Refill
9 7 Sony Ericsson T100 Refill
10 6 Sony Ericsson T68i -


For further information journalists can contact:
TeliaSonera´s Press Service, Håkan Ström, +46-(0)8-713 58 30

TeliaSonera is the leading telecommunications company in the Nordic and
Baltic regions. At the end of December 2003 TeliaSonera had 11,957,000
mobile customers (37,610,000 incl associated companies) and 8,061,000
fixed customers (9,160,000 incl associated companies) and 1,631,000
internet customers (1,691,000 incl associated companies). Outside the
home markets TeliaSonera has extensive interests in the growth markets
in Russia, Turkey and Eurasia. TeliaSonera is listed on the Stockholm
Exchange, the Helsinki Exchanges and the Nasdaq Stock Market in the
USA. Pro forma net sales January-December 2003 amounted to SEK 81.7
billion (EUR 9.01 billion). The number of employees was 26,694.

------------------------------------------------------------
This information was brought to you by Waymaker http://www.waymaker.net
The following files are available for download:
http://www.waymaker.net/bitonline/2004/04/07/20040407BIT00160/wkr0001.doc
http://www.waymaker.net/bitonline/2004/04/07/20040407BIT00160/wkr0002.pdf