TeliaSonera Denmark challenges the Internet based self-load solutions

Under the headline "low-priced telephony with no hazzles" TeliaSonera Denmark today introduces a brand new mobile product for the private consumer. Telia Comfort will provide the mobile customers with a traditional subscription at prices that match the low-priced Internet based self-load solutions on the market. But without the hazzles associated with self-load since payment is effected through PBS (Danish Payments Systems).
Telia Comfort is easy and simple mobile telephony with 2 available options:
Telia Comfort, not including a mobile telephone in the subscription:
DKK 0 in subscription fee, 0,85 DKK per minute and 0,20 DKK per SMS.
Telia Comfort, including a mobile telephone in the subscription:
DKK 99 per month the first 6 months, then DKK 0 in subscription fee, 0,85 DKK per minute and 0,20 DKK per SMS.
The prices of TeliaSonera Denmarks latest mobile product match the low-priced Internet based products on the Danish market. However, with Telia Comfort the consumer does not have to worry about loading the mobile telephone on the Internet and thus avoids the risk of running dry at the wrong time. Instead, payment is effected automatically through PBS. In this way, TeliaSonera Denmark is able to offer low-priced mobile telephony with a traditional subscription and all the usual services such as MMS, WAP and GPRS. Furthermore, it is also possible to use the telephone abroad. There is a minimum consumption of DKK 25 per month.
"As a challenger on the market TeliaSonera Denmark constantly has to keep a close eye on the customers' specific needs in order to produce simple and attractive products. Telia Comfort accommodates the need for easy and simple mobile telephony - and even with a subscription fee of DKK 0, which includes all the services that many Danes use every day. Telia Comfort is also a good supplement to Telia Xpress, which especially accommodates customers that send many SMS since the SMS fee is DKK 0", says president Jesper Brøckner, Telia Mobile, TeliaSonera Denmark.
The new product will be available at distributors throughout the country today and will be supported by a large national campaign.
President Jesper Brøckner, Telia Mobile, TeliaSonera Danmark, tel. 28 27 27 27
Communications manager Robert Neimanas, TeliaSonera Danmark, tel. 28 27 51 82
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