TeliaSonera Finland steps up market efforts - Launches independent service provider

TeliaSonera Finland steps up market efforts -
Launches independent service provider

TeliaSonera Finland is today announcing the next steps in its
intensified market efforts. The aim is to increase the end-customer base
in the Finnish market. The steps now being taken are the introduction of
a new service provider, independent of TeliaSonera Finland, and a new
subscription product for a specific target group.

Tele Finland - a new independent service provider
The new independent service provider, branded as Tele Finland Oy, will
offer mobile subscriptions in TeliaSonera Finland's network. Tele
Finland Oy is fully owned by TeliaSonera Finland. Tele Finland will
however have operational independence in order to maximize its agility.
The company will operate under its own management and own brand, as its
service concept differs from the TeliaSonera Finland service concept.
The development of offerings, sales and marketing will be handled
outside the TeliaSonera Finland organisation.

The company's aim is to offer competitively priced basic mobile
subscriptions by minimizing its administrative, marketing and delivery
costs. Arto Heimonen, previously Vice President at Products and
Services, TeliaSonera Finland, has been appointed as Managing Director
of the company.

Tele Finland is expected to be an attractive alternative for the low
price/basic service level oriented customers of all operators.

Subscription for SK Restaurant´s customers
Already on Friday, May 14 SK Restaurants launched a new mobile
subscription targeted at the loyalty program members of the restaurant
company. The mobile subscription is produced by TeliaSonera Finland, and
marketed and branded by SK Restaurants.

Tele Finland Oy, subscriptions and prices:

Perus subscription:
Calls to all subscriptions 0.12 euro/min
SMSs to all mobile subscriptions 0.07 euro/message
Monthly charge 3.45 euro/month

Pulina subscription:
Calls to all subscriptions 0.08 euro/min
SMSs to all mobile subscriptions 0.08 euro/message
Monthly charge 6.90 euro/month

Piipperi subscription:
Calls to all subscriptions 0.139 euro/min
SMSs to all mobile subscriptions 0.09 euro/message
Monthly charge 0.00 euro/month

Piljetti subscription:
Calls to all subscriptions 0.08 euro/min
SMSs to all mobile subscriptions 0.08 euro/message
Monthly charge 6.90 euro/month

The subscription includes benefits to students from cooperation
partners, for example, Finnkino and Lippupalvelu.

_____________________________________________
For further information journalists can contact:
TeliaSonera´s Press Office, tel. 46-(0)8-713 58 30


Forward-Looking Statements
Statements made in the press release relating to future status or
circumstances, including future performance and other trend projections
are forward-looking statements. By their nature, forward-looking
statements involve risk and uncertainty because they relate to events
and depend on circumstances that will occur in the future. There can be
no assurance that actual results will not differ materially from those
expressed or implied by these forward-looking statements due to many
factors, many of which are outside the control of TeliaSonera.



------------------------------------------------------------
This information was brought to you by Waymaker http://www.waymaker.net
The following files are available for download:
http://www.waymaker.net/bitonline/2004/05/17/20040516BIT00030/wkr0001.doc
http://www.waymaker.net/bitonline/2004/05/17/20040516BIT00030/wkr0002.pdf