Three out of four are prepared to pay for music from the Web

Three out of four are prepared to pay for music from the Web

Three out of four Swedes, 75 percent, could consider purchasing and
downloading music legally from the Internet. Almost two out of three, 63
percent, could consider renting and downloading films. These are some of
the findings of a recent Telia survey that polled 1,592 people in
Sweden.

"More and more Swedes are getting broadband, which naturally increases
their possibilities to download music and movies in a quick and easy
manner. Downloading a film on a Sunday evening will soon become just as
common as going to the video store today," says Indra Åsander, head of
the Consumer Segment at TeliaSonera Sweden.

Portables and wireless connections attractive for films and online
newspapers
In the survey, Swedes were also asked how they would use a portable
computer with wireless broadband, if they had the equipment at home.
Forty-four percent responded that they would read an online newspaper at
the breakfast table and 37 percent would use the computer to check the
programme listings for TV on the sofa. Seven percent would read online
newspapers - on the toilet.

Web popular on rainy summer days
On rainy summer days, Swedes like to surf the Web, responded 35 percent
in the survey. Thirty-six percent prefer to read a book, 15 percent
watch television, 8 percent play games and 6 percent like to clean.
Thus, when summer weather is bad, surfing on the Internet is basically
just as popular as diving into an exciting detective novel on the sofa.

Swedes surf a lot at home
The survey also indicated that the Swedes surf a lot at home, with 14
percent of the respondents stating they are usually online ten hours a
week. However, 11 percent stated that they surf 24 hours or more from
home each week.

About the survey
Telia polled 1,592 Swedes about the Internet. All of Sweden is
represented geographically. The respondents were broadband customers of
Telia. The survey period was July 1-22, 2004.

For further information journalists can contact:
Hans G. Larsson, Press Manager, TeliaSonera Sweden, Consumer Segment,
+46 8 713 58 30.


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