Telia enters into cooperation with GAME

Today GAME - Europe's leading retailer of computer and television games - became an official reseller to Telia. As a result of the new cooperation between Telia and GAME, customers can now purchase Telia's broadband products in GAME's stores in Stockholm.
As of September 2, customers can purchase broadband service from Telia in GAME's retail stores in Stockholm. In the first phase, customers will be offered a start-up package for network games that will be easy to install and start using.
"We're broadening distribution as products based on Internet connections are increasingly developed. The television and computer games market is currently undergoing a generation shift in which gaming over the Internet has entered into an explosive phase," says Fredrik Rudberg, sales manager for the Consumer Segment at TeliaSonera Sweden.
The first customer offering is a start-up package for Web-based network games consisting of Telia Broadband, Sony PlayStation 2, a PlayStation network adapter and a soccer game for network play. Everything is packaged to make it easy to install and start using.*
The package is sold at approximately 20 Telia and GAME retail stores in Stockholm.
"When you can play against other people anywhere in the world, over the Internet and with broadband, television and computer gaming is taken to brand new dimensions," says Fredrik Rudberg.
The television game industry has sales of about SEK 1.8 billion in Sweden today and the average consumer is about 26 years old.
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*Also requires an ADSL modem that can be purchased in Telia's stores
Håkan Ström, Press Manager, TeliaSonera Sweden,
Consumer Segment, phone +46 8 13 58 30
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