TeliaSonera Finland continues as the FSF's main cooperation partner

TeliaSonera Finland and the Finnish Sports Federation (FSF) have signed a cooperation agreement according to which Sonera continues as the FSF's main cooperation partner for the next three years. The aim of the marketing cooperation included in the agreement is to provide sports clubs with up-to-date communication services, to improve the club members' know-how on how to use them and to come up with new ideas and new ways of using the services in sports activities.
According to the agreement, TeliaSonera Finland is the FSF's provider of phone services and the communication services between the member organizations. Further, the FSF and TeliaSonera Finland together market Sonera products and services among the sports community.
The marketing and communication cooperation aims at improving the sports club members' know-how in obtaining telephone subscriptions and utilizing mobile phones both in private use and in handling the communications and various tasks for the sports clubs.
"The cooperation with the FSF supports Sonera's motivation to participate in promoting communal leisure activities and the youth's interest in sports activities Through the cooperation, Sonera has the opportunity to reach more than one million mobile phone users. We are happy to be able to utilize the FSF's expertise in sports and their contacts in activating the use of communication services in the world of sports where there is plenty of interaction and need for communication. Up-to-date mobile phone and Internet services enable easy and cost-efficient communication between, for example, the coach, team members and family. In addition, the mobile phone is a channel for providing new type of tailored information and content to the sporting community," says President Anni Vepsäläinen of TeliaSonera Finland.
"Modern communication services improve the services sports organizations offer to their members, facilitate the work the organizations do, and bring cost savings. Sonera provides simple and cost-efficient solutions for the sporting community, and we look forward to the cooperation resulting in more utilisation possibilities for communication services in sports activities," says Jukka Pekkala, Secretary General of the Finnish Sports Federation.
The marketing cooperation with the FSF includes, among other things, offering communication services to the members together with Tele Finland, a subsidiary of TeliaSonera Finland. Additionally, the targets include usage training at the sports club level and finding new and innovative uses for electronic communication in sports.
Tuukka Heinonen, Sales Director, TeliaSonera Finland Oyj
Tel. +358 2040 24086, +358 40 3024086
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