Four out of ten business users in Nordic region use mobile e-mail - Better customer service and more time for family and friends cited as the biggest advantages of the service

This year’s survey also focused more closely on the managing director

(MD) category. As many as 44 percent of the male business executives in

the survey responded that they are already using mobile e-mail today for

communications when they are away from the office (34 percent of female

MDs). A lot indicates that usage by female MDs will soon be more

widespread – this is because 60 percent who do not use mobile e-mail

today believe they will start using the service within a year. Six out

of ten business executives stated that more time for family and friends

was one of the most important advantages of mobile e-mail.



“From the survey we can clearly see that mobile e-post has made its

breakthrough on a broad front. The fact that almost four out of ten

respondents are already using mobile e-mail today, when they are away

from the office, is an impressive figure. It is also interesting to note

that as many as 46 percent of the women managing directors in the survey

use mobile e-mail today to check their messages on their phone several

times a day. That tells us a lot about the importance of the service,”

says Heidi Lax, Enterprise Solutions Director for the Nordic region at

Nokia.



Nokia and TeliaSonera have both worked actively for many years to make

it as easy as possible for customers to start using mobile e-mail. Over

the past few years, the two companies have also seen a dramatic increase

in the number of users. When Nokia and TeliaSonera surveyed business

users in Norway, Sweden and Denmark two years ago, 14 percent of the

respondents stated that they used mobile e-mail. Today, only two years

later, the corresponding figure for the Nordic region is 37 percent.



“This is incredibly strong growth and we are seeing how more and more

people are discovering the potential of mobile e-mail. We are also

seeing that many mobile e-mail users believe they can work in a more

flexible manner and have more time over for family and friends, which is

a pleasing trend to see,” says Indra Åsander, head of Mobile Content

Services at TeliaSonera.



Good manners important for mobile mailers

Despite the strong interest in mobile e-mail, and the fact that so many

people send and receive e-mail on their mobile phones today, it is

obvious that there are many occasions when it is not considered

acceptable to use the service. For example, 74 percent of the survey

respondents said it is not acceptable to use mobile e-mail when you are

playing with your children. On the other hand, three out of ten in the

survey said that it is alright to use mobile e-mail when they are in a

meeting with their boss.





Figures for the Nordic Region – 2007



Nordic Region 2007

Check e-mails as soon as they see or hear that they 42 %

have received one

Work away from the office every week 87 %

Use mobile e-mail when they are away from office 37 %

Do not use mobile e-mail today, but believe they will 53 %

use it within a year

State that one of the greatest advantages of mobile 69 %

e-mail is that they are not so tied down to the

office

State that one of the greatest advantages of mobile 56 %

e-mail is that they do not need to take a portable

computer with them

State that mobile e-mail allows them to work in a 60 %

more flexible way so they can have more time for

family and friends

State that mobile e-mail makes it simpler to provide 89 %

better and faster service to customers, employees and

business partners

Think that a synchronized calendar is an important 73 %

function in their work

Think that a synchronized phonebook is an important 49 %

function in their work







Figures for Nordic business executives - 2007



Men Women

Check e-mails as soon as they see or hear that they have 35 % 45 %

received one

Work away from the office every week 92 % 69 %

Use mobile e-mail when they are away from office 44 % 34 %

Do not use mobile e-mail today, but believe they will use it 50 % 60 %

within a year

State that one problem with mobile e-mail is that it is too 13 % 5 %

complicated

State that one of the greatest advantages of mobile e-mail is 67 % 68 %

that they are not so tied down to the office

State that one of the greatest advantages of mobile e-mail is 55 % 58 %

that they do not need to take a portable computer with them

Think it is important to be able to read e-mail attachments 48 % 38 %

on their mobile phone

State that mobile e-mail allows them to work in a more 58 % 59 %

flexible way so they can have more time for family and

friends

State that mobile e-mail makes it simpler to provide better 82 % 90 %

and faster service to customers, employees and business

partners

Think that a synchronized calendar is an important function 76 % 73 %

in their work

Think that a synchronized phonebook is an important function 49 % 46 %

in their work





Good manners for mobile mailers - Nordic business executives 2007





When is it not acceptable to use mobile e-mail?



When you are at the movies 84 %

When you are at dinner 82 %

When you are in a customer meeting 79 %

When you are playing with your children 74 %

When you are in a meeting with your boss 70 %

When you are with family and friends 68 %





Facts about the survey

The survey was conducted by TNS Gallup on behalf of Nokia and

TeliaSonera. The survey is based on telephone interviews with 1,000

business users from Sweden, Norway, Denmark and Finland (250 per

country). The survey is a representative selection of industries and

sizes of companies. The interviews were conducted during August/

September 2007.