Speed and unique experiences from the F1 world to Sonera customers

Sonera cooperates with TV channel MTV3 and F1 driver Heikki Kovalainen in Formula 1 season 2007. To Sonera customers, the Formula season brings speed and unique content from the track, the pit lane and from behind the scenes.

Sonera has made a Title Sponsor agreement with MTV3 on the 2007 Formula 1 broadcasts in Finland. Besides visibility, the cooperation also provides Sonera Mobile TV and Sonera’s broadband customers with the live broadcasts of the MTV3 MAX channel and a roundup of each race weekend. The program package also includes an advance presentation of every Grand Prix and the formula news of the day, available exclusively on Sonera Mobile TV and in Sonera broadband.

The cooperation agreement with Renault driver Heikki Kovalainen includes interviews made for Sonera Mobile TV, giving an advance view of the moods and atmosphere of each upcoming GP weekend. Kovalainen also comments on the races and F1 issues in the Sonera SurfPort mobile service, where the customer finds the real-time results, news and statistics of the F1 circus. Kovalainen’s moods and views, provided exclusively for Sonera customers, are also available for Sonera broadband customers.

”Speed is one of our central themes for 2007. We want to raise the service that we offer to our customers to the top level, and the basis of our services is therefore the best mobile network and the fastest trimmed fibre-based broadband network in Finland. Speed is what links Formula 1 to our services, and this is why we want to be part of the 2007 F1 season tinged by Finnish drivers,” says Senior Vice President Minna Pajala, responsible for marketing and customers at TeliaSonera Finland.

The charge for the GP Live service of Sonera Mobile TV is €3/day or €5 / 6 days. In addition, the customer is charged a regular Mobile TV data transmission charge of €1.90/day or €9.90 / 30 days. The data transmission charge covers all Mobile TV use during the period in question. For the Sonera SurfPort mobile service, the customer is charged only the basic data transmission charge according to the price-list.

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For further information, please contact:
Minna Pajala, Senior Vice President, Marketing and Customers, TeliaSonera Finland
Tel. +358 40 302 1500