Sonera clarifies pricing of broadband subscriptions and lowers prices of fastest subscriptions

Sonera is clarifying the pricing of its broadband subscriptions by significantly reducing the number of price areas and introducing different pricing models for city centres and thinly populated areas. At the same time, the company lowers the prices of especially higher transmission rate subscriptions. The transmission rates of Sonera Broadband are 1 Mbit/s, 2 Mbit/s, 8 Mbit/s and 24 Mbit/s. The maximum transmission rate of fibre-optic based subscriptions offered in the big cities is up to 100 Mbit/s.

In thinly populated areas, the price level of the subscriptions is a few euros higher than in city centres, depending on the area and transmission rate class. Sonera also lowers the prices of the fastest subscriptions in particular. "High-speed broadband is needed, as broadband is fast becoming the communication centre of the digital home. In future, people will watch TV via broadband. The next step will be home voice communications migrating to broadband,” says Janne Yli-Äyhö, Senior Vice President, Broadband Services, Sales and Marketing.

”A large number of our new customers have already chosen a subscription of at least 2 Mbit/s. Therefore, we want to offer a competitive alternative not only to the basic users, but also to more advanced users. This view is supported by the fact that we are building out 100 Mbit/s transmission rate connections in the 15 biggest cities, as previously announced,” adds Janne Yli-Äyhö.

Improved broadband services

At the same time, Sonera introduces some changes to its broadband services, among others the e-mail services and the Sonera Tietoturva information security service, and removes from the offering some of its low-demand free-of-charge services. The size of the e-mail boxes is in future 50 MB and broadband subscriptions include five e-mail boxes. The Sonera Tietoturva information security service, which is subject to a monthly charge, will in future offer protection for three computers (previously only one). Current customers can, if they so wish, change their subscription into a new broadband subscription. Customers wishing to make changes to their broadband services are automatically offered the opportunity to upgrade the subscription to a new one. "The broadband service changes are based on an extensive user survey that showed that our customers want improvements particularly in basic services,” says Janne Yli-Äyhö.

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For further information journalists can contact:
Janne Yli-Äyhö, Senior Vice President, Broadband Services, Sales and Marketing, TeliaSonera in Finland, tel. +358 (0)400 410698, e-mail: firstname.lastname@teliasonera.com
Seppo Hakanen, Sales Director, Broadband Services, TeliaSonera in Finland, tel. +358 (0)40 842 1848, e-mail: firstname.lastname@teliasonera.com