“Top ten” in mobile phone sales in Telia stores in March 2007

“Top ten” in mobile phone sales in Telia stores in March 2007 Sony Ericsson’s latest music mobile went directly to first place in the Top Ten List of best-selling mobile phones in Telia’s retail stores in Sweden. The Top Ten List for March was completely dominated by Sony Ericsson and Nokia, which had six and four mobile handsets on the list, respectively.

Nine out of ten mobiles on the Top Ten List are camera-equipped. Eight

out of ten have a built-in Mp3 player, e-mail function and work together

with Navigator, Telia’s navigation service.

According to the latest Telia Trend Report, 10,000 private and

enterprise customers said that navigation was a service they wanted on

their mobile phones. As many as 70 percent said they wanted to use their

mobile to get driving directions, 58 percent to look for timetables, and

48 percent to send and receive e-mail.





March ranking Feb. ranking Handset model Note

1 New Sony Ericsson W880i SP+K+Mp3+3G+@+TN

2 1 Nokia 1110i

3 4 Nokia 5140i SP + K

4 3 Sony Ericsson K800i SP+K+Mp3+3G+@+TN

5 5 Sony Ericsson W300i SP + K + Mp3 + @ + TN

6 7 Sony Ericsson K750i SP + K + Mp3 + @ + TN

7 8 Nokia N73 SP+K+3G+Mp3+@+TN

8 2 Sony Ericsson Z710 SP + K + Mp3 + @ + TN

9 New Sony Ericsson W810i SP + K + Mp3 + @ + TN

10 New Nokia 6131 SP+ K + Mp3 + @ + TN





Explanation for abbreviations under Note: SP – sold with preconfigured

Telia SurfPort subscription; K – with built-in camera; 3G – for both GSM

and 3G networks; Mp3 – with built-in Mp3 player; @ – with built-in e-

mail reader; TN – can be used with Telia Navigator.



The statistics are based on sales in 74 Telia retail stores in Sweden.

Telia has the largest retail chain in Sweden for telecom products and is

one of the biggest resellers of mobile phones in the country.



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About the Telia Trend Report 2007

Telia has conducted two separate online surveys to poll private and

enterprise customers. The survey of private persons covered 8,887 people

who responded to questions about communications in the home. All of

Sweden is represented in the survey and the respondents represented all

ages. The survey of companies covered 1,404 people who answered

questions about communications at work. All of Sweden was represented in

the survey and the size of the responding companies varied from less

than ten employees to more than 500 employees. The surveys were

conducted from December 14, 2006 to January 11, 2007. The Telia Trend

Report 2007 (in Swedish) can be downloaded from the Press Archive on

www.teliasonera.se.