“Top ten”: mobile broadband No. 1 on September 2007 list

Mobile broadband continued to be a big seller in Telia’s retail stores in Sweden, and as a result, sales of USB modems topped the list for September. Six out of nine mobile phones on the list were from Sony Ericsson, of which two were new models for September.

The Sony Ericsson W580i and T650i were new on the Top Ten List for September. Three out of nine mobiles on the list were 3G phones and almost all of them have a built-in camera and Mp3-spelare. This month’s Top Ten also featured phones with Windows Live Messenger for the first time. Telia launched the service this summer and five mobiles on the September list support it.



“We are now seeing that our customers are becoming more and more advanced users of mobile services and have a mobile lifestyle at work and privately. That’s why we are also pleased to see, in addition to the top seller mobile broadband, that a growing number of mobile phones function with Windows Live Messenger, which has become a popular service with our customers in a short time,” says Fredrik Rudberg, head of sales at TeliaSonera for Mobility Services in Sweden.



Sept. ranking Aug. ranking Handset model Note

1 1 USB modems 3G + PC

2 4 Nokia 1110i

3 2 Nokia 6085 SP, K, Mp3, @, WLM

4 3 Sony Ericsson K810i SP, K, Mp3, @, WLM, TN +

3G

5 6 Sony Ericsson P1i SP, K, Mp3, @, TN + 3G

6 7 Sony Ericsson W200i SP, K, Mp3, @, WLM

7 New Sony Ericsson W580i SP, K, Mp3, @, WLM, TN

8 5 Sony Ericsson K550i SP, K, Mp3, @, WLM, TN

9 New Sony Ericsson T650i SP, K, Mp3, @, TN + 3G

10 10 Nokia 5140i SP, K



Explanation for abbreviations under Note: SP – sold with preconfigured Telia SurfPort subscription; K – with built-in camera; 3G – for both GSM and 3G networks; Mp3 – with built-in Mp3 music player; @ – with built-in e-mail reader; TN – can be used with Telia Navigator; WLM – supports the Windows Live Messenger service, PC – PC card/USB modem for computers.



Statistics are based on sales in 77 Telia retail stores in Sweden. During the autumn, approximately ten new stores will be opened. Telia has the largest retail chain in Sweden for telecom products and is one of the biggest resellers of mobile phones in the country.