A healthy and safe society

Support a healthy and safe society through connected technology.

RELIABLE AND AFFORDABLE E-HEALTH SOLUTIONS TO SWEDEN’S AGING POPULATION

People are living longer and want to stay in control of their own lives. Better digital care solutions allow more people to keep living at home safely, even when their health begins to fail.

Telia is taking the next steps in digitalizing and future-proofing Sweden by boosting the digital welfare services offered by municipalities and counties. As part of its efforts to overcome the challenges faced by the health and elderly care services, Telia has launched the platform Telia Healthcare. Telia Healthcare develops digital care services and for increased user, patient and next-of-kin convenience and safety while freeing up resources for the public sector.

Telia Healthcare connects the individual and the care provider by offering a communications solution that enables better care and a healthier life. An aging population and growing number of elderly people with care needs represents a major challenge for municipalities. In order to be able to handle the challenges ahead and be able to offer healthcare services of a high quality, the care sector needs to work smarter to make sure that their efforts meet the needs.

“Those who need care should be able to safely live at home for as long as possible. As you get older and your care needs increase, you should be able to enjoy a better quality of life by being able to age safely in your own home,” says Niklas Sundler, Head of Telia Healthcare.

Safe and secure networking is a prerequisite for well-functioning digital welfare services. In order to ensure a stable connection to Swedish homes, Telia has invested heavily in expanding and reinforcing mobile and fixed-line infrastructure. A combination of fiber broadband and 4G is required for good quality e-health services to reach all of Sweden.

“Our vision is to improve access to care services and quality of life with the help of the right technology. This makes it possible to provide more service at the right resource level, which benefits both individuals and municipalities,” says Niklas Sundler.

For municipalities, HomeCare means that digital in-home technology is used to develop the provision of care to allow elderly people and others with physical or psychological impairments to feel safe and participate actively in society, giving them access to the services required in order for them to remain in their own homes for longer. HomeCare services include:

  • Digital personal alarms
  • Tele- and video communication
  • Various types of sensors in the home

HomeCare should be seen as a complement to the physical interaction between care professionals and users/patients, and not as a replacement.

Talk nice – changing the online attitude in Denmark

Has the tone of the public discourse become too aggressive? 77% of the Danish population feels so. Call me, one of Telia Company’s subsidiaries in Denmark, decided to challenge this situation by starting a nation-wide debate around the theme “Is verbal abuse spreading like a disease?” and launched the “Talk nice” campaign complemented by “Kindness costs nothing”. The initiative is a great example of how creating societal value is good for business.

"The Talk nice campaign started off in 2012 as an external expression of Call me’s internal trust strategy, a purpose driven strategy and culture. The campaign generated a nationwide media storm, as the debate around verbal abuse and courtesy online exploded.

“It was amazing how it all exploded! There was a massive movement with thousands of people taking the online pledge, national TV stations picked up the subject from different angles and the Ministry of Education expressed their wish to use the campaign in exams,” says Anthony Lim, Sales and Marketing Director at Call me. “Students created more than 700 films on the films on the subject.”

Not only did the campaign create massive media and online attention, it also gave Call me’s employees and brand a set of profound values to stand behind. Employee loyalty and commitment is higher than ever.

Call me now attracts high value partners, who come to ask for partnerships.

“A great example is Mikkel Hansen, the second best handball player in the world, who came to Call me with a request to start a union against bullying together”, says Anthony Lim proudly.

Call me now attracts new customers who see the value in the message of being good to each other. They stand by Call me’s values and recommend the operator more than ever. During the four years that the campaign has been running the subscriber base has grown by 50%, buyer preference increased by 260% and customer loyalty by 24%. The rate of recommendation among customers has doubled.

“It has been difficult to measure the exact effect of the tone of the public discourse. We are still looking into that. But we strongly believe that we build social value for the future, by bringing forward the coolness of a nicer tone in the schools”, Anthony concludes.

There are also expectations on even higher impact on the business in the coming years, as Call me has attracted new, highly trusted partners.