Connecting the unconnected
To unlock the value of connectivity, the first step is to connect the unconnected, both people and things.
DIGITAL LIFE PROJECT EMPOWERS KAZAKHS
In Kazakhstan mobile penetration exceeds 170%, but smartphone penetration is only 40%. This means that more than half of the population still have many life improving opportunies to discover when using smartphones.
With the ambition to reduce inequalities, Kcell together with E-event.kz Multimedia Agency started a series of master-classes to improve the mobile competence of the Kazakhstan citizens.
The “Digital Life” large-scale educational project covering 16 cities is aimed at interactive training mobile competence. "Digital Life" includes 160 free-of-charge seminars and master-classes, in which thousands of people will participate take part throughout the country.
Classes are carried out in the Kazakh and Russian languages for people with various mobile skill levels. There are classes with themes like “Mobile Applications for Girls”, “Mobile Applications for Business”, “Mobile Safety” and “Mobile Health” – each participant chooses the most useful and interesting topic.
One class that really aspires to improve people´s daily lives is “Mobile State”, where the participants learn how to use the more than 50 electronic government services available in Kazakhstan. Kazakhstan is rated no. 28 among 193 world countries in the “Electronic government for people” UN rating, but less than a third of the country population are using these services.
Today, data transfer is the main driver of the mobile communication market in Kazakhstan. However, most users use their devices in the minimum possible extent – calls, Internet access, communicators and social networks. It´s important for us to teach mobile communication so that people can apply the modern technology capabilities for education, development, health improvement, personal fulfilment and creativeness. For us, this is a way to reduce inequalities is between those who are very familiar with modern mobile technology and those who are not.