Crowd Insights

What if your city understood you?

Insights from anonymized data can help cities understand their citizens. From public transport to urban planning, when services and facilities are based on real needs rather than guesswork, the result is a better everyday experience for all of us.

Match services to real needs

By anonymizing and analyzing the movement data our network generates each day, we are able to provide insights into where people travel to and from. This enables city planners and public transport operators to create a win-win-win situation: better services where and when you need them, reduced fuel consumption and operating costs, and reduced traffic congestion and pollution.

Privacy first

We don’t provide device-specific insights such as the websites people visit or who they talk to. We only use anonymized and aggregated data based on groups, not individuals. 

How it works

Mobile devices constantly generate movement data in our network.

We divide our network into geographical areas large enough to ensure that individuals cannot be identified.

We then irreversibly anonymize this data before aggregating and then extracting it as crowd data.

We analyze the crowd movement between different parts of the city: for example where people commute to and from each day. We also analyze the crowd density in different parts of the city at different times of the day

This provides insights into the way crowds move. For example, it helps city planners and public transport operators to optimize the services they offer and create new services to fulfill unidentified needs.

Journey analysis

Understanding where and how people travel to and from each day lets transport operators and urban planners make better-informed decisions.

• Identify new public transportation routes to fulfill unmet needs
• Reduce commute and connection times
• Reduce operating costs by matching services and staffing to real needs.

Footfall analysis

Understanding how many people pass by a given location at a given time helps urban planners to better understand and meet peoples’ needs:

  • Understand where to situate public facilities such as car parking, food kiosks, cycle stands
  • Identify commuter congestions at transit points and take steps to alleviate and improve the commuting experience
  • Understand crowd flow at large-scale events and where to position food stalls, security and toilets. 

Local insights built on local data

As the largest telecommunications provider in the Nordics and Baltics, our network generates an unmatched dataset which enables us to provide accurate data and meaningful, location-specific insights. We currently provide Crowd Insights for public transport operators and city planners in Sweden and Finland with the aim of expanding the service during 2018.

Find out more

Want to know more? Drop us a line and we'll tell you all about it.