Purpose and values

By being connected, people all over the world can explore, invent and share. And this is our business - to connect and include even more people through technology. The customers are our champions in everything we do. They determine our purpose.


Our purpose is why we exist. Everything we do should be a reflection of our purpose; We reinvent better connected living.


Our values are our compass, guiding us how to act and behave in our daily work.

We dare to

  • innovate by sharing ideas, taking risk and continuously learn

  • lead by engaging with our customers and challenging ourselves

  • speak up by expressing opinions and concerns

We care for

  • our customers by providing solution that are adapted to their needs

  • each other by being supportive, respectful and honest 

  • our world by acting responsibly and in accordance with our ethical standards

We simplify

  • execution by taking actionable decisions and deliver with speed

  • teamwork by transparent communication, active collaboration and knowledge sharing

  • our operations by efficient processes and clear ownership