Purpose and values

By being connected, people all over the world can explore, invent and share. And this is our business - to connect and include even more people through technology. The customers are our champions in everything we do. They determine our purpose.


Bringing the world closer - on the customer´s terms

Our purpose is why we exist. Everything we do should be a reflection of our purpose.


Our values are our compass, guiding us how to act and behave in our daily work.

We dare to

  • innovate by sharing ideas, taking risk and continuously learn

  • lead by engaging with our customers and challenging ourselves

  • speak up by expressing opinions and concerns

We care for

  • our customers by providing solution that are adapted to their needs

  • each other by being supportive, respectful and honest 

  • our world by acting responsibly and in accordance with our ethical standards

We simplify

  • execution by taking actionable decisions and deliver with speed

  • teamwork by transparent communication, active collaboration and knowledge sharing

  • our operations by efficient processes and clear ownership