purpose, ambitions and strategy
The digital society is a global movement. As the world changes, so must we. We need to stay relevant to our customers. Now we're on a mission to take Telia Company to the next level and create a New Generation Telco. This is our plan.

Our purpose
Why we exist. Everything we do should be a reflection of our purpose;
Bringing the world closer
Our ambitions
What we want to achieve. To deliver on our purpose, we have four ambitions as our targets. We have succeeded when...
- We have the most loyal and satisfied customers in our markets.
- We deliver strong total shareholder return which is among the top relevant European peers.
- We are industry leader in digital impact through United Nation’s Sustainable Development Goals.
- We have the most engaged employees.
Our strategy
How we will reach our ambitions. We will...
Enhance our core and execute opportunities close to the core.
To do that we are:
Building on connectivity leadership - closer to what matters to our customers based on speed, innovation and great people
We will do that by:
- delivering the best network experience across platforms
- being the hub to digital experiences in homes and offices
- being the digitalization partner of choice
- enabling partners with new business models
- having analytics and insights driven go-to-market and customer interaction
- rebuilding the factory through softwarization
- taking cost leadership through scale and synergies