Telia Company acquires Bonnier Broadcasting
We are combining Telia Company's leading mobile and fixed network with one of the most successful commercial media-houses in the Nordics
For us, this deal is about offering our customers clear added value. TV and content have for many years been an important business for Telia and we already have a successful television business, serving 1.8 million households today. Now we are taking the next step. By combining Telia Company's leading mobile and fixed network with one of the most successful media-houses in the Nordics, with well-known brands such as TV4, C More and Finnish MTV, we will be able to deliver world-class television.
Of the ten most watched programs in Sweden in 2017 nine were Swedish, and ten out of ten in Finland, so there continues to be a strong demand for Swedish and Nordic content. Bonnier Broadcasting has many famous shows, including Let’s Dance, Solsidan, Nyhetsmorgon and Så mycket bättre in Sweden and Kymmenen Uutiset, Salatut Elämät and Putous in Finland. Local content is something that our customers like and want to see more of. Local content is something that our customers like and want to see more of.
Together we will create even better opportunities for Swedish and Nordic drama, entertainment and editorial journalism. We want to make it as easy as possible for customers to see the films, series and TV channels that they want.
We are proud of this deal. We have deep respect for our new role and will of course make sure that the editorial independence is safeguarded and that customers with continue to be able to watch their favourite programs as usual.