Magazine use credit card for payment on the streets
Situation Stockholm is a monthly magazine in Stockholm with a special mission. Homeless and unemployed people constitute the magazine’s main sales force, and it is mainly sold on the streets of Stockholm.
In recent years, potential buyers carry less cash, so the magazine started a project making it possible to pay using smart phones. Parts of the sales staff use iZettle, to pay with credit cards. Today (2014) 55 test units are in operation.
Up to 40 percent of one day of days sales are done using credit card and the figures are rising. The aim is now that all sales representatives will be able to offer this payment method in the future.