Emoji-ethics the Danish way

A recent survey conducted by Telia in Denmark together with YouGov has revealed some interesting insights into the way Danes use emojis. In the survey, over 2,500 Danes were asked who they would be prepared to send a range of popular emojis to.

Apart from revealing that almost two thirds of Danes between 17 and 74 years old use emojis, the survey showed that there are clear differences between how men and women use emojis.

The blinking smiley has become an integral part of everyday communication. 64 percent of Danes use it (73 percent of women) and more than half of Danes will use it in communication with colleagues. 35 percent will even use it in online conversation with their boss.

Danes are far more restrictive in their use of the flirtier, kissing smiley. 57 percent of women will send it to their female friends while only 19 percent of men would consider sending it to their male friends. A mere 7 percent of Danish men would send this emoji to their male colleagues.

The red heart is, perhaps unsurprisingly, even more sparsely used by Danes. 45 percent of women will send the heart in communication with their parents while only 17 percent of men would. 2 percent of Danes would send the red heart to their boss.

So what were the main surprises of the survey? “While women tend to be more generous in their use of loving emojis, there is one area where men break the trend and that’s when it comes to workplace flirting with members of the opposite sex. Here men are a lot more generous than women with both red hearts and kissing smileys,” says Mette Honoré, Head of Communications at Telia in Denmark.