Telia Norway launches unique health watch
After having suffered from a serious heart condition while driving his car a few years ago, Terje Tobiassen at Norwegian company ContinYou, came up with an idea for a health watch that can predict critical medical conditions. Now Contact is launched in Norway in co-operation with Telia.
The health watch Contact has a built-in Telia SIM-card and alerts users and their next of kin if something should happen to the user.
Contact can predict critical conditions by combining different health data – oxygen levels in the blood, pulse, temperature and barometric pressure – from its users.
The marketing campaign started with ads online, TV and in cinemas in Norway on 13 March.
The ultimate aim of Contact is to enable elderly to live at home for a longer time.