Telia Company gearing up with more sports on TV
Sport fans in Sweden and Finland have a lot to look forward to. Telia Company continues to secure the most attractive sports rights.
“Via agreements with content partners we offer ice hockey, Formula 1, soccer and basketball and much more. Our ambition is to offer the best live and on-demand content on our customer’s terms,” says Johanna Berlinde, Head of Global TV & Media, Telia Company.
In May 2017, Telia Company acquired the rights for the Ice Hockey League in Finland for six years starting with the 2018-2019 season. Telia will produce and broadcast all the games in Telia TV on IPTV, cable TV, tablets, mobile, PC and Apple TV.
“Therefore, it was especially gratifying that our TV app was top scored by the Mikrobitti Magazine in a Finnish TV operator test recently,” says Johanna Berlinde, Head of Global TV & Media, Telia Company.
Telia also works directly with the hockey teams to secure a holistic understanding of customers’ and fans’ needs.
In Sweden Telia has, via content partners, secured rights for broadcasting
the most attractive sports such as Premier League, Swedish Hockey League and NHL, the Winter Olympics, golf, basketball and Formula 1.
In addition, Telia is the first operator that has signed a broadcasting agreement with C More for a new sport channel which will be launched in Sweden on October 14.
“It is really important for us to be close to our customers and have flexible offerings on their terms,” says Johanna Berlinde. “We are continuously working on securing a broad and relevant TV-content.”