Global mobile industry gathers in Barcelona
Mobile World Congress - the world’s largest gathering for the mobile industry - starts on Monday 27 February. Telia Company will be present to meet suppliers, regulators and to tell the new gen telco story.
Mobile World Congress (MWC) is arranged by the GSMA which represents the interests of mobile operators worldwide. The event which takes place 27 February – 2 March in Barcelona is expected to attract more than 100,000 visitors.
Telia Company will be present and Johan Dennelind, President and CEO, will give the opening keynote at the ‘Ministerial Programme’ of MWC.
Phillip Malloch, Head of Group Public Affairs at Telia Company, explains the importance of being present at MWC. “It has become the ‘go to’ event for the tech industry to discuss everything from network technology, new consumer devices to regulation and policy for the sector. We are there for a number of reasons, firstly nearly all of our suppliers are present so it’s a great opportunity to get a lot of meetings and dialogues done under one roof, it’s pretty efficient from that perspective. We also have a large number of media present and so it provides a good platform in which to deliver our new gen telco story. Governments and regulators are there in abundance also as the separate ‘Ministerial Programme’ has become very well attended,” he says and explains that the event is an opportunity to update stakeholders on Telia Company’s progress and aspirations. “We can also get inspiration from other companies and seek new and great partners and see where we can improve and deliver even better services to our customers. There are other events which touch on similar topics, if we look at Slush, CES, CEBIT and others, but none have such a specific focus on our sector.”
5G and AI
What are your expectations on MWC?
“I expect MWC to circle around a couple of themes, many of the network vendors I think will be making a lot of noise about 5G, which of course we are a trailblazer on in our region. I think we will also see a lot of exhibitors showcasing AI; The two of course go hand in hand so it will be interesting to see. Last year there was a huge buzz about VR, but this year I think 5G and AI will be front and centre.”
New gen telco
What do you hope to bring back from Barcelona?
From Barcelona…some nice jamón and some more vitamin D than is currently available in Stockholm! From MWC, I want to get some further commitments from governments on setting out a more strategic path to achieving the gigabit society, and for Telia Company I think it will be a success if we have learnt more and brought more partners into our ecosystem and the new gen telco way of thinking.”
Follow Telia Company's Twitter account, @TeliaCompany, for updates during MWC