Telia Company the new media partner for the Ice Hockey League in Finland
Telia and the Ice Hockey League in Finland have signed a new six-year media partner agreement, starting with the 2018-2019 season. The new deal will provide top professional league hockey to fans in ways that are more flexible.
As the media partner, Telia will show live games, produce TV content and additional content of the League. All games will be broadcasted in Telia TV, with IPTV and media box, on cable TV and operator-independently on mobile, tablet and PC.
The partnership agreement also provides the parties with opportunities to develop the most popular sports series in Finland.
”We have invested in the development of TV services and content competences. At the same time, media usage is going through a paradigm change and consumers want more freedom to choose content on their terms. The League and Telia both want to create new connections with hockey followers, fans and involved families and offer experiences and interesting content in new ways,” says Stein-Erik Vellan, CEO of Telia Company in Finland.
Riku Kallioniemi, CEO Finnish Hockey League, says:
”We want to improve the customer experience of the League. In Telia we have a partner who has insight and resources to strengthen not only the broadcasting and game events, but also the visibility and participation on other digital platforms as well. Telia’s opportunities to develop the most viewed sports product and ensure the visibility of the League around Finland is of utmost importance to us.”
Content on the viewers’ terms
Purchasing single sports events, programs or series has been on the top of the pay-tv wish list for a long time. Telia aims to disrupt right from the first season the established pay-tv package model and offer league hockey to customers in more flexible ways.
”For us, it is extremely important to offer content on the viewers’ terms. This is why we want to change the ways in which pay-tv has traditionally been used in Finland so that everybody can take part in the hockey boom,” says Stein-Erik Vellan.