COVID-19 reshapes mobility – Telia and Ramboll to cooperate on utilizing mobile network data in transport and urban planning

COVID-19 has had a disruptive impact on mobility which affects and reshapes the future of transport and urban planning. This change increases the need for reliable information on the movements of people. Telia and Ramboll have entered an agreement to utilize Telia’s Crowd Insights tool to support decision making in transport planning and urban development.

Telia’s location data service has provided anonymized information on the movements of the masses to support authorities’ decision making during the pandemic. Telia and Ramboll have been cooperating before in various regional and tourism development projects in Finland.
The new agreement with Ramboll aims at a wide utilization of mobility data in transport, urban planning and tourism development projects implemented by public administrations and companies.

“The effects of a change in mobility behavior on transport planning, urban development and tourism are significant and in many ways permanent. With our Crowd Insights service, we are able to provide valuable information about crowd movements for different needs. The COVID-19 crisis has shown the importance of fast and reliable data to support decision making,” says Senior Business Manager Tapio Levä, Telia Finland.

”Location data enables us to observe and take into account changes in the society and in the movement of people in a timely manner, also amidst extraordinary circumstances such as the current COVID-19 pandemic. We can now produce source information for transport and urban planning faster and more cost-efficiently. The data is for example well suited for the assessment of regional and inter-city transport development projects. Furthermore, we are better equipped to even more client-centric service and product development,” says Director Markku Kivari, Smart Mobility, Ramboll Finland.

The cooperation starts in Finland and is planned to expand to both companies’ operating area in the Nordic countries.

Anonymized information on the movements of the masses
Telia Crowd Insights is based on mobile network data from Telia’s network. All data is anonymized and aggregated automatically before use to protect personal privacy and can never be traced back to an individual. The only thing analyzed is movement patterns for groups, disconnected from individual and person. Read more