TV4 Media broadcasts the UEFA Champions League starting 2021
TV4, C More and MTV which are owned by Telia Company have acquired exclusive rights to the UEFA Champions League in both Sweden and Finland for the period of 2021-2024. “This is the world's best tournament within the biggest sport in the world. We are extremely proud to be able to offer the UEFA Champions League to our audience. It is a property we know will attract great interest and gather a large audience,” says Casten Almqvist, Head of TV/Media at Telia Company.
TV4 and C More are now further strengthening their sports offering with the world's premier club football. The tournament with the best teams from Europe's leagues will be broadcasted exclusively on C More and TV4 in Sweden from autumn 2021. In Finland, MTV has extended its current agreement with UEFA to show the UEFA Champions League until spring 2024.
“The UEFA Champions League has been at the top of our wish list of sports rights for a long time. This is the first example of how TV4 Media with Telia as our owner will raise the bar. The UEFA Champions League will be an important ingredient in creating Sweden's and Finland’s best TV experiences,” says Casten Almqvist.
All UEFA Champions League games
The UEFA Champions League is one of the world's strongest sports brands. The rights include all games from the UEFA Champions League such as the play-offs, the group stage and the knockout-stage, including the final. In addition to this, TV4, C More and MTV will broadcast the UEFA Super Cup played between the UEFA Champions League winner and the UEFA Europa League winner, as well as the UEFA Youth League tournament.
Sport is an attractive part of the total offering of TV4, C More and MTV and there is a strong interest in both international and national sports among customers and users. TV4 and C More already broadcast international top football and also have exclusive rights to Sweden's best hockey league, SHL, until spring 2024. MTV in Finland already broadcasts UEFA Champions League and also has exclusive rights to Finland's best hockey league, Liiga.