Telia starts mobile quiz with top prizes

Telia is the first operator in Sweden to start a mobile quiz, MobileQuiz, where one lucky winner a month will receive SEK 75 000. All three million of Telia's GSM customers can enter by sending an SMS message to contact number 6666.
Telia Mobile has produced the quiz together with Netgame Factory. In MobileQuiz, competitors have to correctly answer questions on entertainment, sport or finance. The person who wins the Grand Final every month will walk away with SEK 75 000.
"More and more people are using their mobiles for more than just telephone calls. For instance, SMS traffic has gone up by almost 200 per cent over the first six months of this year compared with last year. This, combined with the fact that there's a growing demand for entertainment services via mobiles, has led to MobileQuiz," says Anders Bruse, Head of Telia Mobile Sweden.
Of the people who answer the question correctly, ten people from each category will be selected at random to take part in the weekly final. The final question in the weekly quiz is a general knowledge question not linked with any particular subject area. The winners of the weekly final in each category will receive a gift voucher worth SEK 500 to use in a Telia store, along with a place in the monthly final.
Competitors in the monthly final have to answer two questions. The person who's quickest off the mark and gives the right answers to both questions wins the top prize of SEK 75 000.
Håkan Ström, Press Officer, Telia Mobile Sweden, +46 8 713 58 30
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