Telia reduces price for prepaid card customers

Telia reduces price for prepaid card customers

Telia is introducing a new type of subscription for mobile telephony -
Telia Refill - and is cutting prices at the same time. The price for
sending an SMS message will be reduced 20 percent and the minute rate
for calls to Telia's fixed and mobile networks will reduced up to 50
percent. For customers calling for SEK 75-80 per month, prices will be
cut 12 to 20 percent.

The subscriptions Refill Bas and Original are being discontinued and
customers with these prepaid cards will be automatically transferred to
the new Telia Refill subscription, which will be launched on February
23. The pricing plan remains for young people up to the age of 25, in
which a young person who registers his prepaid subscription can send SMS
messages for SEK 1 each and receives a registration bonus in the form of
call time worth SEK 100.

"Today, we have close to two million Refill customers and it has been a
very popular type of subscription for a long time. In order to maintain
our position in the prepaid card market, we are now simplifying our
offerings and also making it cheaper for customers to call," says Indra
Åsander, head of the Consumer Segment at TeliaSonera Sweden.

With Telia Refill, a call in Telia's fixed and mobile networks costs SEK
4.90/min. weekdays from 8.00 a.m. to 6.00 p.m. (Original SEK 6/min., Bas
SEK 4.90/min.). Calls during other times cost SEK 0.40/min. (Original
SEK 0.80, Bas SEK 0.50). Prices for calls to networks of other operators
remain unchanged (SEK 6/min. weekdays from 8.00 a.m. to 6.00 p.m., SEK
2/min. other times). The SMS price in the new Telia Refill subscription
is SEK 1.25/message (Original and Bas SEK 1.50). The starting fee is SEK
0.50/call (Original SEK 0.40, Bas SEK 0.90).

For further information journalists can contact:
Hans G. Larsson, Press Manager, TeliaSonera Sweden, Consumer Segment,
+46 8 713 58 30

This information was brought to you by Waymaker
The following files are available for download: