Sonera and R-kiosks into closer co-operation: Talk time can now be loaded directly from R-kiosks' point-of-sale terminal
- 2004-11-01 10:43 UTC
Press Release 1, November 2004
Sonera and R-kiosks into closer co-operation: Talk time can now be loaded directly from R-kiosks' point-of-sale terminals
TeliaSonera Finland will create an electronic service for Rautakirja that enables R-kiosks to sell talk time in an electronic form to Sonera mobile subscriptions. The service will replace the current recharging cards, which are made of paper, and speed up the process of topping up call time.
The new system enables R-kiosks to sell talk time to customers' Sonera mobile subscriptions without having to use the paper recharging cards, which are currently on sale. The electronic recharging service can be used to top up Sonera Easy subscriptions and other Sonera mobile subscriptions.
The electronic delivery of talk time became possible when Rautakirja's kiosk operations adopted a new point-of-sale system. The system enables R-kiosks to sell products that are produced and supplied in real-time either directly to the end customer in electronic form or by printing them to a printer.
"The new point-of-sale system of our kiosks enables us to offer more new electronic services than ever before in our kiosks. For Rautakirja, TeliaSonera is a long-term partner, which offers advanced communications services and with whom it was easy to get the project started, says Hannu Ala-aho, Marketing Manager for Rautakirja's Kiosk Operations.
Even today, Rautakirja's R-kiosk chain is the most important delivery chain for Sonera GSM Recharging Cards. Rautakirja's nationwide network consists of more than 700 outlets, so customers are able to shop at a kiosk, which is close to them and which they know.
"We are pleased that we can take advantage of the features of the new point-of-sale terminals of R-kiosks immediately upon their introduction. The possibility to load talk time from point-of-sale terminals is something that enables Sonera customers to use a product even more easily than before and that belongs to the development of Sonera's electronic shopping solutions. Also, electronic distribution cuts printing, delivery and storage costs and thus makes the whole delivery chain more effective," describes Sales Director Aapo Lahti from TeliaSonera Finland.
The electronic recharging service will be introduced in the first R-kiosks in early 2005 and the service should be available in the point-of-sale systems of every R-kiosk by the end of next year.
For further information, please contact:
Aapo Lahti, Sales Director, TeliaSonera Finland Oyj
Tel. +358 (0) 2040 58726, mobile +358 (0) 400 477949
TeliaSonera Finland Oyj, the Finnish profit centre of TeliaSonera, offers products and services under the Sonera brand.
TeliaSonera is the leading telecommunications company in the Nordic and Baltic regions. At the end of December 2003 TeliaSonera had 11,957,000 mobile customers (37,610,000 incl associated companies) and 8,061,000 fixed customers (9,160,000 incl associated companies) and 1,631,000 internet customers (1,691,000 incl associated companies). Outside the home markets TeliaSonera has extensive interests in the growth markets in Russia, Turkey and Eurasia. TeliaSonera is listed on the Stockholm Exchange and the Helsinki Exchanges. Pro forma net sales January-December 2003 amounted to SEK 81.7 billion (EUR 9.01 billion). The number of employees was 26,694.
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