Telia extending free weekend MMS offer

On 20 February, Telia introduced free MMS messaging at weekends. This offer was to have ended on 2 May, but has now been extended to 15 August 2004.
During the first quarter of 2004 a total of 2.1 million MMS messages were sent on Telia's Swedish network. Private customers accounted for 1.6 million of these, in other words, a full 75 percent of the total volume. So far during the campaign, MMS traffic has increased by about 30 percent on weekdays, and several hundred percent at weekends.
The free MMSs apply from midnight Friday night to midnight Sunday night - three full days in other words. This applies to both private and corporate customers, and all mobile subscriptions including Telia Refill. After the 25 percent price reduction, which was introduced on 10 March, MMS messages at other times cost SEK 2.90 each (including VAT).
Hans G. Larsson Press Officer Consumer Segment, TeliaSonera Sweden. + 46 8 713 5830
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