TeliaSonera increases young people´s influence on service development
- 2004-04-16 11:01 UTC
TeliaSonera increases young people's influence on service development
TeliaSonera has decided to form an international Youth Council
comprising customers in the age group 16-25 from the countries where
TeliaSonera has operations - initially Sweden, Finland, Norway, Denmark
and Lithuania. The object of the Youth Council is to ensure that the
views and ideas of young people are incorporated into the development of
present and future services and customer care.
TeliaSonera see young people as an important target group because they
are already the most significant users of modern communication tools
such as SMS, MMS and broadband services. Young people are also quick and
innovative in exploring new areas for using these services.
"The Youth Council is one of several ongoing activities at TeliaSonera
with the purpose of guiding us in our work to develop services that
young customers really want. We see this as one component in our
strategic focus to involve customers early on in the service
development. This is one example where we can proactively develop
services which are easy to understand, easy to buy and easy to use,"
says Anders Igel, CEO and President of TeliaSonera.
TeliaSonera's international Youth Council will meet twice a year and the
first meeting will take place this summer. The young people will be
invited to a round-table discussion where, together with Anders Igel and
a number of TeliaSonera's younger co-workers, they will be given a
unique opportunity to discuss TeliaSonera's services as well as how the
company's customer care and support could be improved.
"It is our ambition to, over time, be able to offer similar services in
all the markets where we have a strong presence. The initiative to
involve young people from several countries is an additional way of
ensuring that our product development is not restricted to the needs of
individual countries. I am convinced that the views that the Youth
Council will provide will be of great value to us in our development
work," says Anders Igel.
For further information journalists can contact:
TeliaSonera´s Press Office, +46-(0)8-713 58 30
Statements made in the press release relating to future status or
circumstances, including future performance and other trend projections
are forward-looking statements. By their nature, forward-looking
statements involve risk and uncertainty because they relate to events
and depend on circumstances that will occur in the future. There can be
no assurance that actual results will not differ materially from those
expressed or implied by these forward-looking statements due to many
factors, many of which are outside the control of TeliaSonera.
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