Halebop and Musiclink to send mobile video from Hultsfred rock festival

The mobile operator Halebop, in association with the IT and media technology company Musiclink, will offer mobile users the possibility to download video clips on their phones from Sweden's biggest rock festival in Hultsfred, in the southeast of the country. Musiclink is producing the service Hultsfred.TV, which will feature video clips, interviews and reports from the festival, and Halebop will distribute them via the mobile network.
Halebop will be using TeliaSonera Sweden's streaming platform and nationwide mobile network, which has a population penetration rate of 99 percent in Sweden. A WAP-enabled mobile handset is required for downloading the video clips.
The service, which will be accessed via wap.halebop.se or wap.hultsfred.tv, will function over the 3G network and GSM/GPRS network.
Halebop focuses on portal services for young people, which tend to use mobile phones for more than just voice calls. Musiclink is a technology company that has been working with the Hultsfred Festival for several years. Both companies are knowledgeable about the music industry and cooperate with it closely. Both also have young people as their primary target group.
"It feels completely right to offer this type of mobile entertainment in connection with the Hultsfred Festival," says Kent Jonsson, head of Halebop. "Using Halebop's and Musiclink's combined know-how, we aim to give our customers a real festival experience right on their mobile phones."
The 2004 Hultsfred Festival will take place June 17, 18 and 19.
Tove Stammers
Press Manager, Halebop
Mobile: 070-310 05 74
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