Free Olympic game broadcasts for Telia mobile subscribers

Free Olympic game broadcasts for Telia mobile subscribers

Telia's mobile customers will be the only ones in Sweden to be able to
receive - on their mobile phones - the live broadcasts of SVT, the
Swedish public service television company, from the Summer Olympics in
Athens. Telia will also offer subscribers a news archive packed with
information in text, image and video clip form, and a subscription
service to the latest Olympic game news via SMS or MMS. Telia will
provide all these Olympic services free of charge to its mobile

Through the Telia Go service, subscribers with a 3G handset will be able
to see the same live broadcasts from SVT that are shown on television.
Telia's approximately four million mobile customers will also have the
opportunity to subscribe to Olympic news via SMS or MMS twice a day. A
special Olympic icon will be launched on the Telia Go service for these
services, which will feature an electronic Olympic flyer with the latest
news from the games and a news archive with text, images and video

"The Olympics are one of the biggest events in the world and we know
that millions of Swedes will be following the progress of the Athens
games in different ways," says Marie Ehrling, head of TeliaSonera
Sweden. "That's why we think it is extra fun to offer our customers the
chance to follow events on a day-to-day basis. We want as many
subscribers as possible to have the opportunity to test and experience
what the mobile Internet can offer today."

Customers can register to subscribe to Olympic game news as of July 20
and during the entire period the games take place, August 13-29, at the
Telia Go service. Customers without the Telia Go service register by
sending an SMS with the text message "OS" to 4466. The Olympic game
services are free of charge in Sweden.

All Telia mobile customers can use the Olympic game services*, although
usage will vary, depending on the type of handset they have and the
network. Live broadcasts require a 3G-enabled handset. Telia Go
functions on more than 70 mobile phone models. Those who already have
one of these phones with a Telia subscription, or a Telia Refill prepaid
card, can easily upgrade, free of charge, to Telia Go. All they have to
do is send an SMS message with the text "Telia Go" to 4466 and follow
the instructions they receive in the SMS messages that are automatically
sent back from Telia.

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For further information journalists can contact:
Yvonne Hansen, TeliaSonera Sweden, +46 8 713 5830

TeliaSonera is the leading telecommunications company in the Nordic and
Baltic regions. At the end of December 2003 TeliaSonera had 11,957,000
mobile customers (37,610,000 incl associated companies) and 8,061,000
fixed customers (9,160,000 incl associated companies) and 1,631,000
internet customers (1,691,000 incl associated companies). Outside the
home markets TeliaSonera has extensive interests in the growth markets
in Russia, Turkey and Eurasia. TeliaSonera is listed on the Stockholm
Exchange, the Helsinki Exchanges and the Nasdaq Stock Market in the USA.
Pro forma net sales January-December 2003 amounted to SEK 81.7 billion
(EUR 9.01 billion). The number of employees was 26,694.

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