Sonera introduces Sony's music service to its mobile customers

Sonera introduces Sony's music service to its mobile customers

Sonera brings Sony's StreamMan service to its mobile customers. With
StreamMan, you can enjoy a unique musical experience anywhere and
anytime. The service allows you for example to listen only to your
personal favourites or music of a certain theme or style - and with no
commercials. The service is at the disposal of Sonera customers from now

Sony's music service, presented at the Hanover CeBIT fair in March, has
expanded greatly, and from autumn, it will also be available on the
Internet through broadband access. StreamMan is a personalised music
service, which utilises streaming technology and enables mobile phone
users to listen to music, create playlists, listen to news, read on
artists and send messages and playlists to friends. In Finland, the
service is only available to Sonera customers.

"We are very pleased to see Sony's StreamMan service go live for the
first time in the world today in Finland. We are particularly happy to
have the opportunity to work with TeliaSonera Finland - one of the most
innovative operators in Europe - in launching this exciting new service.
This is the beginning of a pan-European rollout that will see StreamMan
launched by a number of mobile operators in other European countries
later this year. StreamMan has the potential to generate large scale
growth in data applications for mobile networks, and has elicited strong
interest from mobile operators around the world", says Senior Vice
President Robert Ashcroft from Sony Network Services Europe.

Sony's StreamMan offers a wide variety of music from both large and
independent labels through different channels. In addition to the usual
stream of music, subscribers to the service may listen to channels
playing only music of a certain theme or style for example a 90's hits
channel. The service is also highly interactive, allowing customers to
give feedback on currently playing songs by rating "like" or "dislike".
StreamMan immediately utilises this feedback and adjusts the channel
accordingly. Subscribers may also save songs in personal playlists and
listen only to the music of their choice.

"Sony StreamMan is more versatile than for example a radio program that
plays songs requested by its listeners. It is also a means of
communication with friends. Service subscribers may for example send
messages or cards to and share playlists with friends, explains
Department Director Olli-Pekka Takanen of TeliaSonera Finland. "In the
future, Sonera mobile customers may listen to music transmitted by
StreamMan also with their computer, if they have broadband access."

In addition to providing individual music channels and playlists, the
service also broadcasts news provided by the Finnish news agency STT and
offers information on artists. Besides music and entertainment news, the
up-to-date news offering of the service includes also business and
sports news. Artist-related news contains for example biographies and

Sony's StreamMan service is at the disposal of all Sonera customers. The
service requires registration and application download. You can download
the service to your personal mobile at > Viihde >
Musiikki > StreamMan or > Ladattavat sovellukset >
Viihde > StreamMan.

For now, no connection or monthly charges will be collected for the use
of StreamMan. Only a data transfer charge according to Sonera's valid
price list will be collected. At first, the service can only be used
with Nokia 6600 and Ericsson P800 and P900. For more information on the
service, please visit

For more information, please contact:

Olli-Pekka Takanen
Department Director, TeliaSonera Finland Oyj
Tel. +358 2040 62096


TeliaSonera Finland Oyj, the Finnish profit centre of TeliaSonera,
offers products and services under the Sonera brand.

TeliaSonera is the leading telecommunications company in the Nordic and
Baltic regions. At the end of December 2003 TeliaSonera had 11,957,000
mobile customers (37,610,000 incl associated companies) and 8,061,000
fixed customers (9,160,000 incl associated companies) and 1,631,000
internet customers (1,691,000 incl associated companies). Outside the
home markets TeliaSonera has extensive interests in the growth markets
in Russia, Turkey and Eurasia. TeliaSonera is listed on the Stockholm
Exchange, the Helsinki Exchanges and the Nasdaq Stock Market in the USA.
Pro forma net sales January-December 2003 amounted to SEK 81.7 billion
(EUR 9.01 billion). The number of employees was 26,694.

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