Valentine’s Day: Telia is the most romantic telecom company in Sweden
- 2005-02-13 09:05 UTC
Telia tops the list of romantic brands in the telecom operator category. The list contains names of companies that would be expected to have a higher ranking, but romance is apparently not in the name, but in the romantic value that people experience.
“We think this is terrific. The goal of our branding work is to get the Swedish people to like Telia, and we think it’s just great to be ranked as the most romantic telecom company in Sweden,” says Karin Moberg, branding manager at TeliaSonera Sweden. “Our cooperation with Match.com is a way of giving our customers a service that many people appreciate.”
“Online dating is extremely popular today. Meeting people over the Web is no longer considered to be a suspicious or strange thing to do,” continues Karin Moberg. “Many people who choose an online dating service are actually looking for a serious relationship and feel that they don’t get the right type of contact at a bar or at some other type of traditional place for romance. Online dating is the third largest revenue-generating service on the Internet today.”
Match.com is ranked as the largest dating company in the world and can be found on www.startsidan.telia.se or on other Internet websites.