Minna Pajala appointed as Senior Vice President, Marketing and Customers

Minna Pajala, master of economic sciences, has been appointed as TeliaSonera Finland’s Senior Vice President, Marketing and Customers, as of August 1, 2006. She becomes a member of TeliaSonera Finland’s executive management team and will report on her responsibility areas to Juho Lipsanen, president of the company. Ms Pajala transfers to TeliaSonera Finland from Starkki Oy, where she has been the head of consumer business. Ms Pajala has extensive experience in brand and customer marketing on consumer and business markets, for before her current position she has worked, for example, as marketing and communications director at the Tiimari chain, head of consumer marketing at Ericsson Mobile Phones in Finland and marketing manager at McDonalds Finland.

According to President Juho Lipsanen, telecom business is facing major structural changes and opportunities in Finland. A technical forerunner position, own product development and high-quality products lay a foundation for success, but what finally settles the competition is how well the products meet the customers’ needs, how the services are communicated to different target groups and how well the companies anticipate their customers’ changing needs while developing new services and products.

“I am very pleased to have Minna in the executive management team, for her experience in retail business and know-how of service companies are needed to help us make TeliaSonera Finland an openly communicating service company that has high-quality products”, says Juho Lipsanen.

“Our customers include over half of the consumers in Finland and the majority of the companies also. Our customers deserve a market leader that serves them like a market leader should. What I mean is providing attractive services that the customers find useful, and providing them in a simple, flexible and reliable manner in this world of constant change. We need more energy and visibility in a humane way, as we have taken up the challenge of developing the company into a genuine service company. Having the resources of an international company, TeliaSonera has a good opportunity to meet the customers’ ever growing service expectations – as regards both basic services and future service innovations. It’s great to be involved in this – I just couldn’t refuse the challenge,” says Minna Pajala.

“Succeeding in the job requires understanding the customers’ needs correctly, hard work, a determined grasp, courage and a relaxed attitude. I’ll adopt the new duties at the beginning of August, and I hope that until then I can learn about the company and get familiar with my new colleagues in peace, alongside with having a summer holiday.”

For further information, please contact:
Juho Lipsanen, President, TeliaSonera Finland, tel. +358 2040 20100