Hot Swedish SMS summer led by Norway
The summer not only means high pressure on the weather front – it is also a “hot” time in the SMS messaging arena. In Sweden, people send more SMS messages during the summer than at any other time of the year – and they do it later during the day. During the summer of 2006, Swedes also sent a record number of MMS messages.
Norway is the country that received the highest number of SMS messages from Sweden during the summer of 2006. During the period June to August, two million SMS messages were sent to Sweden’s neighbouring nation to the west. Russia came in second place and the United Kingdom in third. During the same period, the Saint Kitts and Nevis group of islands in the West Indies received a total of two SMS messages from Sweden, putting them in last place on the list.
SMS users are late risers in the summer
During the summer of 2006, people in Sweden send more SMS messages than at any other time of the year and the summer of 2006 was no exception. As many as 324 million SMS messages were sent through Telia’s network, an increase of 89 million, compared with the same period last year.
Holiday habits are reflected in the time SMS messages are sent over a 24-hour period. In the summer, SMS messaging starts later in the day and most people send SMS messages in the evening between 10.00 p.m. and 11.00 p.m. At other times of the year, most SMS messages are between 9.00 p.m. and 10.00 p.m. in Sweden.
2.5 million MMS users
MMS messaging seems to be extra popular during weekends and vacation periods. Today, Telia has 2.5 million MMS users, and during the summer of 2006, 9.3 million MMS messages were sent through Telia’s network, an increase of slightly more than 50 percent since 2005.
“This has been a ‘hot’ summer for mobile telephony and the trend is clear: we are using our mobile phones more and more. In addition to seeing a record-high number of SMS messages, we noted a breakthrough for the digital postcard in the form of an MMS message,” says Indra Åsander, Head of the Consumer Market at TeliaSonera Sweden.
Countries to which the most, and the least, SMS messages were sent from Sweden during June- August 2006:
Total no. of SMS Total no. of SMS
Norway 2176887 Saint Kitts and Nevis 2
Russia 1910675 Nauru 3
United Kingdom 1031396 The Comoros 4
Finland 886187 Cook Islands 4
Denmark 706312 Guam 4
Poland 590772 Kiribati 4
Germany 510059 Niue 4
United States 283173 Sao Tome and Principe 5
Thailand 273486 Vanuatu 5
Lithuania 267031 Guyana 6