Yoigo, on the threshold to 100,000 customers
TeliaSonera’s Spanish mobile operator, Yoigo, today starts a marketing campaign around the countdown to reach 100,000 subscribers. The company already has more than 93,000 active customers in its network. The 100,000th customer will receive 100,000 free seconds for national calls as well as a trip to Helsinki for the Final of the Eurovision Song Contest .
Yoigo, which began operate on December 1, 2006, already has more than 93,000 active customers and 120,000 orders from prospective subscribers. Today the countdown begins on the web site (www.yoigo.com) to reach 100,000 subscribers.
Kenneth Karlberg, President of Mobility Services at TeliaSonera, states, “Thanks to our easy to use services with attractive pricing on the Spanish market we are now able to celebrate reaching 100,000 customers in such a short time.”
To celebrate the mile stone Yoigo will offer its customer number 100,000 a trip for two to Helsinki, Finland, to watch the Final of the Eurovision Song Contest on May 12. Yoigo will also be offering free text messages to all its subscribers the day after it reaches 100,000 customers.
The Yoigo offering, based on easy to use services with transparent and attractive pricing, has been very well received in Spain. The company was the first to launch a single offer for both card and contract. More than 50 percent of the Yoigo subscribers sign up via the on-line webshop or telephone sales.
Yoigo is the brand of TeliaSonera’s subsidiary Xfera, which was awarded the fourth 3G-license in Spain. TeliaSonera, the leading telecom operator in the Nordic and Baltic region has a 76.6 percent shareholding in the company. ACS, a construction and services group, has a 17 percent stake, FCC a 3.4 percent stake and Telvent a 3 percent stake.
Statements made in the press release relating to future status or circumstances, including future performance and other trend projections are forward-looking statements. By their nature, forward-looking statements involve risk and uncertainty because they relate to events and depend on circumstances that will occur in the future. There can be no assurance that actual results will not differ materially from those expressed or implied by these forward-looking statements due to many factors, many of which are outside the control of TeliaSonera.