Sonera revamps the pricing of ultra-fast broadband connections and boosts their availability
Sonera boosts the sales of ultra-fast fibre-optic connections by introducing a new pricing model for consumers. If an entire housing company decides to purchase fibre, the users pay €29.90 per month for a 100 Mbps connection. For an individual consumer customer, the lowest monthly charge for a 100 Mbps Sonera Broadband Extra connection is €42.90. The pricing of a housing-company-specific solution corresponds to that of the present lower-speed broadband connections.
Ultra-fast fibre-optic connections have gained in popularity sooner than expected. About 25,000 customers have already selected Sonera’s fibre-based broadband access. As a result of the increased demand, the company has decided to accelerate the expansion of its fibre-based connections this year. By the end of 2007, Sonera’s ultra-fast connections will be available to as many as 300,000 households in the largest 15 towns in Finland.
Fibre-optic accesses are sold in the transmission rate classes of 1, 10 and 24/100 Mbps. A 1 Mbps access costs €22.90 at its lowest, a 10 Mbps access €32.90 at its lowest and a 24/100 Mbps access €42.90 at its lowest per month.
”The rate of 100 Mbps enables telework connections similar to those of the office network. In addition, family members are more and more inclined to use the same Internet access simultaneously, and a high-speed access makes this possible by providing sufficient bandwidth for everyone,” says Juha-Pekka Weckström, Senior Vice President of TeliaSonera Broadband Services Finland.
The future of TV on the Internet
Broadband accesses of 100 Mbps are also extremely well suitable for instance for television broadcasts. This kind of connection can be easily used for simultaneous transmission of dozens of traditional television channels and several HDTV channels. Sonera is planning to launch Internet-based TV services utilizing fibre-optic connections, in particular, in the near future. Corresponding TeliaSonera services in Sweden have already gained over 100,000 users this year.
”Ultra-fast broadband connections, their downward price trend and upcoming services will soon allow us to watch our favourite programmes over the Internet when it suits us best. Many people also want to watch foreign TV channels, which are easily available on the Internet. Our recent trend survey shows that television over the Internet is particularly popular among the young, but increasingly popular even in other age groups,” says Juha-Pekka Weckström.
For further information, please contact:
Juha-Pekka Weckström, Senior Vice President, Broadband Services, tel.: +358 400 564754, email: firstname.lastname@example.org
Lasse Mäki, Department Manager, tel.: +358 40 754 3440, email: email@example.com