Telia launches unique channel package for digital TV

- First TV provider in Sweden with 8 channels from TV4 plus TV4 Anytime Telia is continuing to focus on its digital television initiative. More than 100,000 customers have already signed up for the service to date. Now a new package of channels is being launched with eight of TV4’s channels and TV4 Anytime, making Telia the first digital TV provider in Sweden to offer customers on-demand services that were previously available only on the Internet. TV4 Anytime gives customers access to an archive of previously broadcast shows.

The trend is clear in Sweden: television viewers want to assemble and create their own television programming more and more so they can watch specific shows when it pleases them. In this year’s Telia Trend Report survey, 28 percent of the respondents said they are consulting the TV listings less and less since they were given the option to look at programs on the Web. The most common reason why they watch programs when they want is that normal scheduled broadcast times are simply not convenient. Now that viewers have the freedom to choose their show times from their home sofa, the percentage abandoning normal TV schedules will most likely increase.

“Our offering is now even stronger with the TV4 channel package and it pleases us even more that we are the first on the market to offer TV4 Anytime via digital television, a service that many of our customers have been demanding. Now television viewers can get the best of two worlds – the quality of digital TV and the possibility to plan their viewing personally,” says Erik Hallberg, Head of Broadband Services at TeliaSonera Sweden.

A number of the most popular television shows in Sweden, such as the home improvement show “Äntligen Hemma”, and the satirical news show “Parlamentet”, are now available for Telia’s TV customers through TV4 Anytime. The TV4 package includes the following channels: TV4, TV4 Plus, TV400, TV4 Fakta, TV4 Film, TV4 Guld, TV4 Komedi and TV4 Sport-Expressen. The package also contains SVT1, SVT2, Barnkanalen (Children’s Channel), Kunskapskanalen (Knowledge Channel), SVT 24, Aftonbladet TV7 and The Voice.

The TV4 package of channels costs SEK 99 per month.