Sonera changes its regional fixed-line pricing and recommends wireless solutions for sparsely populated areas

Sonera is continuously revamping its voice and broadband services by upgrading its fixed network and, on the other hand, by investing in wireless technology. The aim is to improve the services and to provide all Finns with high-quality calls and the latest services. On account of the revamps, Sonera will raise the prices of fixed-line telephone subscriptions as of September 1, 2007 to better conform to the costs of service provision. The change mainly concerns those slightly less than 100,000 consumer customers of fixed voice services in sparsely populated areas whose communication connections are expensive to secure with traditional technology.

Technology transition in the telecommunications sector

”This change is part of the major transition in the telecommunications sector, where the technology of the old wired network is gradually replaced by new communications technology. Phone lines and poles are more likely to be affected by, for example, thunder and storms than the mobile network, and the resulting damages are expensive to repair. Sonera’s mobile network covers almost 100 percent of the population in Finland and 97 percent of its land area. In addition, the fixed network is no longer the only channel to the Internet, but wireless broadband solutions are becoming the number one choice in sparsely populated areas, in particular,” says Juha-Pekka Weckström, Senior Vice President of TeliaSonera Broadband Services Finland.

As the forerunner, Sonera focuses its efforts heavily on building next generation networks and developing services. A fibre-optic network is a secure and durable solution and investment in the future for urban areas, whereas wireless network solutions are emphasized in sparsely populated areas. “It is in everyone’s interest that we can provide the services using the latest and the most cost-efficient technology. The most important issue is that we can provide all our customers with as good and high-quality services as possible,” says Senior Vice President Janne Yli-Äyhö, head of Sales and Marketing.

New pricing

The charges of the consumer phone subscriptions in Sonera’s fixed network are determined on a cost basis per price zone, according to the place of residence. In practice, this means that the length of the phone line and the number of customers in the area are reflected in the charges. The change in the monthly charges for the fixed voice services of consumer subscriptions will not affect the majority of Sonera’s fixed-line customers, as the change mainly concerns sparsely populated areas, which are populated by approximately 5 percent of the Finnish population, and which cover two thirds of Finland’s land area. The monthly charges in the sparsely populated areas are now EUR 11.77 – 15.47 and, as of September 1, 2007, EUR 16.20 – 21.50. On average, the monthly charge will increase by EUR 3.95.

As an alternative, Sonera offers a GSM mobile phone to its customers. The customers can also select a mobile phone model resembling a desktop telephone, if they so desire. Due to the offer, the most economical choice for customers in certain areas is to switch to using wireless technology for voice services.

For more information:

Juha-Pekka Weckström, Senior Vice President, TeliaSonera Broadband Services Finland
Phone: +358 (0)400 564 754

Janne Yli-Äyhö, Senior Vice President, TeliaSonera Broadband Services Finland, Sales & Marketing
Phone: +358 (0)400 410 698