Janne Yli-Äyhö appointed as Head of TV & Content of TeliaSonera
TeliaSonera has appointed Janne Yli-Äyhö as Head of TV & Content of its international business area Broadband Services. Until now, Yli-Äyhö has been responsible for the Sales & Marketing unit of the said business area in Finland. In Sweden, nearly 200,000 customers of TeliaSonera are already watching digital TV channels through their broadband subscriptions. The service will be launched in Finland during the autumn.
TeliaSonera’s broadband customers are now able to order TV and content services to their broadband subscription as a supplementary service. In Sweden, the number of subscribers to TeliaSonera’s broadband TV is almost 200,000. The service was brought out onto the market in Denmark and Norway this year, and the Finnish launch is due in the autumn. In Finland, TeliaSonera has roughly 170,000 cable TV customers and a possibility to expand its TV services to the 100,000 customers covered by the high-speed fibre-optic cable network.
– TeliaSonera has identified TV & Content as a key area of growth and consequently decided to invest in the leadership of the business area, says Senior Vice President Anders Bruse, Head of TeliaSonera Broadband Services. Yli-Äyhö will be responsible for TeliaSonera’s broadband contents in all its international market zones. In addition to TV, these include video-on-demand services and other entertainment such as music services.
Janne Yli-Äyhö will start in his new position on September 1, reporting to Senior Vice President of international broadband services Anders Bruse. Employed at TeliaSonera since 1991, Yli-Äyhö has previous experience of directing business units as a member of TeliaSonera Finland’s board. At the turn of the millennium, he worked for a couple of years in Sonera’s development project in Silicon Valley, California.
– The common thread between all my different duties has been the development of new business operations. I have been following the development of TV and content services ever since my days in California. I am convinced that after mobile communications and Internet, TV is the next big thing in the telecom industry. It is utterly fascinating to participate in the making of the future, Yli-Äyhö concludes.
TeliaSonera, Janne Yli-Äyhö, Senior Vice President and Head of TV & Content, Broadband Services Finland
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