Telia first in Nordic countries to offer Disney Channel and Discovery on-demand
Starting today, Telia is the first television operator in the Nordic countries to offer its customers a brand-new type of television channel package that includes programming from Discovery and the Disney Channel. In addition to offering programming based on TV listings, each package includes an on-demand service that gives customers access to a library of movies, documentaries and series from each company. The material is available anytime on a 24-hour basis, at a fixed monthly rate.
TV evenings that begin with a look at the listings will now face some competition. Television viewing based on standard TV listings is being challenged more and more by services that allow viewers to watch anything they like – whenever they like. In a survey recently conducted by Telia in Sweden, 12 percent of the respondents said that they were already using video-on-demand today, and close to 50 percent stated that they are positive towards trying it out.
“It is becoming more and more obvious that we want to influence our own media consumption and watch television when it suits us. We saw a clear upswing in video-on-demand services during 2007, which is one of the reasons why we are now focusing on offering two new packages of channels that we believe will appeal to many of our customers,” says Kent Jonsson, sales manager for broadband services at TeliaSonera Sweden.
On-demand included in monthly rate
Today, Telia is launching two brand-new packages of channels that can be purchased separately or in combination with other channel packages. The packages are intended primarily for families with children who like Disney’s classic series and new series (Disney Channel), and for those who appreciate documentaries about everything from technology to science and adventure, wild animals and the history of people and events (Discovery). The content and prices are shown below. The on-demand service is included in the monthly rate.
Disney Channel Discovery
Channels Disney Channel Discovery Channel
Toon Disney Animal Planet
Playhouse Disney Discovery Civilisation
Discovery Travel & Living
On-demand Disney Ch@ Play Discovery On Demand
Animal Planet On Demand
Prices SEK 39/month SEK 59/month
All channel packages have a three-month cancellation period. All prices are excluding VAT (25%). Disney Channel without the on-demand service has been part of Telia’s “Stor” channel package since earlier.
For further information journalists can contact:
TeliaSonera AB’s Press Office, +46-(0)8-713 58 30