TeliaSonera streamlines by concentrating its B2B sales resources on the customer interface

Business Services Finland will launch negotiations with the employee representatives on streamlining its operations. Concentrating the resources directly on the customer interface and reorganizing the background and support functions are estimated to lead to the termination of up to 80 jobs in the Business Services sales division and up to 25 jobs in DataInfo Oy, a distribution chain specialized in B2B sales. According to the practice followed by the company in Finland, holders of jobs to be terminated will not be dismissed.

TeliaSonera revamped its operating model on April 1, 2008, with the aim to improve and simplify its business customers’ service. In the new operating model, the Business Services sales division is centrally responsible for the sales of TeliaSonera products to business customers, and customer responsibilities are mainly allocated according to the industry. The new model also allows the background and support functions for B2B sales to be organized more flexibly and efficiently. The aim is to reinforce the sales resources targeted directly at the customer interface and to reduce the total costs at least to the level of our competitors.

An invitation to the negotiations has been issued today to the employee representatives, and it is proposed that the first negotiations be held on May 5, 2008. The negotiations affect 402 employees of TeliaSonera Business Services Finland and 94 employees of TeliaSonera’s wholly-owned subsidiary DataInfo. Approximately half of the employees of Business Services work in the Greater Helsinki Area. DataInfo’s offices are located in Helsinki, Lappeenranta, Kuopio, Varkaus and Jyväskylä. The reduction of jobs is mainly targeted at background and support functions.

No dismissals thanks to the Competence Pool procedure

The need to streamline the new operating model and the consequences of the measures will be looked into in cooperation with the employee representatives. According to the practice followed by TeliaSonera in Finland, holders of jobs to be terminated will not be dismissed. Instead, the company’s Competence Pool procedure will be applied in order to redeploy the employees.

Competence Pool offers trainings and on-the-job training to employees. Employees transferred to the Competence Pool may seek new jobs and redeployment for a longer period than what would be the normal period of notice. According to the company, the model has proved very useful in change situations. In 2007, 277 employees were transferred to the Competence Pool. Hundreds of vacancies were filled internally, 80 of which from the Competence Pool. In addition, 438 new permanent employees were hired from outside the company. At present, there are 99 employees at the Competence Pool.

For further information, journalists can contact:
Ahti Martikainen, Vice President, Communications, Business Services
tel. +358 40 302 4500